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happy employees make happy customers

Many leaders believe that the formula for attracting and keeping talent is simple: just ask people what they want and give it to them. The problem is that that approach tends to address only the material aspects of jobs that are on employees' minds right now, like pay or flexibility. And those offers are easy for rivals to imitate and have the least lasting impact on retention. Instead, companies should focus on what workers need to prosper over the long term, balancing material offerings with opportunities for growth, connection and community, and meaning and purpose.

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